Claim your handle
Choose @yourbusiness. Your business gets a simple, memorable identity.
One handle for every customer conversation
The AI Agent
for African SMEs
Your customers want answers before they buy. Ello answers their questions, collects payments, schedules bookings and takes orders, even when you're busy or off.
One business link. Calls, chat, and AI. No app download for customers.
A clearer way to stay connected
See how Ello works.
One minute from sign-up to a link customers can call, chat and pay through: your products, your answers, and who picks up.
The conversations you're missing
They were ready to buy.
You were serving someone else.
Small businesses rarely lose customers on price. They lose them on timing. A message seen too late, a call that came mid-delivery, a question asked at 9pm. Every channel you add is one more place for that to happen.
InstagramWhatsAppPhoneWebsiteEmailDMs
All of it becomes@yourbusinessnameYour customers need to speak to someone.
Your business has one contact point.
Customers use it however they want.
One link customers tap to call you, message you, or ask your AI agent a question. No phone number to hand out, nothing for them to install, and no new device for you to carry.
One handle gives customers a direct path to your business, whether they want to call, chat, ask a question, make a booking, or get help.
OrdersBookingsSupportProduct questions
Get your handleHow it works
Three steps. That's it.
Share your link
Put ello.africa/@yourbusinessname in your Instagram bio, website, ads, business card, or storefront.
Start talking
Customers can call, chat, or talk to your AI agent, straight from the web.
Voice and messaging
Call when you want to talk.
Chat when you don't.
Ello brings voice and messaging together in one business contact point.
A real conversation, straight from the browser.
Hi, do you still have the blue dress?
Ello
Yes we do. We have sizes 8 through 14.
Example conversation
For when typing is easier than talking.
Can I book Saturday at 2pm?
Ello
Saturday at 2pm is available. Would you like me to book it?
AI agent
When you can't answer,
Ello can.
Your AI agent can answer routine questions, help customers find information, take bookings, assist with orders, and hand the conversation to your team when needed.
See how the agent worksYour AI agentReady to help
Restaurants & food01 / 06
Take orders without taking every call.
Are you still taking orders?
Ello
Yes! We're open until 10pm. What would you like?
Do you have chicken pasta?
Ello
We do. It's ₦8,500. Would you like to place an order?
Fewer missed orders. Less repetitive customer service.
Salons & beauty02 / 06
Turn “Are you available?” into a booking.
Can I book Saturday at 2pm?
Ello
Saturday at 2pm is available. Shall I book it for you?
Yes please.
Ello
Booked. You'll get a confirmation shortly.
More bookings without spending the day on the phone.
Retail & social commerce03 / 06
Turn your Instagram bio into a business desk.
Do you have this in size 12?
Ello
Yes, size 12 is in stock.
How much?
Ello
₦45,000. Would you like to order?
Turn social traffic into conversations, and conversations into customers.
Real estate04 / 06
Never lose a property lead to a missed call.
Is the 3-bedroom apartment still available?
Ello
It is. Would you like the details, or to schedule a viewing?
A viewing, this weekend.
Ello
I have Saturday 11am or Sunday 3pm.
Capture and qualify leads around the clock.
Home & professional services05 / 06
Turn inbound enquiries into organised jobs.
My kitchen sink is leaking badly.
Ello
Sorry about that. Which area are you in?
Yaba.
Ello
Got it. When suits you, today or tomorrow morning?
Spend less time collecting information and more time doing the work.
Clinics & appointments06 / 06
Make it easier for customers to reach you.
Are you open today?
Ello
Yes, we're open until 8pm today.
Can I see someone at 5?
Ello
5pm is free. Would you like me to confirm it?
Fewer missed calls. Fewer repeat enquiries. More completed bookings.
Y
Your Business
@yourbusinessname
How can we help?
Talk to the business, straight from the browser.
Try a live Ello businessYour identity
Your business deserves a name people can remember.
Your business has a name. Now it has a way to reach it.
Instead of sending customers to five different places, give them one destination.
Put @yourbusiness everywhere.
Less to manage. More connection.
Your business needs a contact point.
Not another phone.
Customers don't need your phone number to reach you.
One handle
@yourbusiness is the only address customers need.
Call + chat
Customers choose how they want to reach you.
AI when you're busy
Your agent handles the routine conversations.
No app required
Customers open your link and start talking.
Know who you're talking to.
Ello reviews businesses before they carry a verified badge, so customers can see they're dealing with a real business.
Your number stays yours.
Customers reach your business without your personal phone number ever being exposed. Privacy by design.
What changes
Same business.
Fewer conversations you never see.
Nothing about how you work has to change. What changes is how many of these still end in silence.
A normal week
- A DM at 9pm that you read at noon.
- A missed call while you were with a customer.
- “Is this still available?” Asked three days ago.
- A number on your flyer that rings while you're driving.
- The same five questions, answered by hand, every day.
The same week, with Ello
- The question gets an answer at 9pm.
- The call reaches your agent while you serve the customer in front of you.
- Stock and price answered the moment it's asked.
- One link instead of a number you have to keep picking up.
- The routine five handled; you take the ones that matter.
Do I need a new phone or SIM?
No. Ello runs in the browser, and on the Ello app if you want calls to ring your phone. Customers open your link and talk to you there, so there's no second phone to carry and no number to keep active.
Do my customers have to download an app?
No. They tap your link and the call or chat starts in their browser, the same as opening any web page.
What happens when I'm busy or asleep?
Your AI agent can answer, using your own catalogue and opening hours. It captures orders, bookings and questions, and leaves you the ones that need a person.
I'd rather answer customers myself.
Then do. The agent is a switch you control. Turn it off and calls ring you and your team directly. You can read every chat and step in at any point, even with it on.
Will my personal number be exposed?
No. Your handle is the contact point. Customers never see a phone number, and they only share theirs with you if they choose to.
How long does setup take?
Most businesses finish in one sitting: claim your handle, add what you sell, and put the link in your Instagram bio. Ello's team checks your registration certificate before you get the verified badge, and you can add the agent, catalogue and bookings later.
Your next conversation starts here
Give your business a handle.
One simple link for calls, chat, AI, bookings, orders and support.
Free to start. Most businesses are set up in one sitting.